Permulaan atau “headline” sesuatu surat jualan perlu ‘power’ untuk menarik perhatian pembaca. Jika anda sedang menulis surat jualan, cuba masukkan ayat-ayat power berikut:

1. Do You Struggle With…
2. Discover…
3. The Untold Secrets to Making…
4. Who Else Wants to…
5. 10 Ways to…
6. Learn Exactly How…
7. 7 Amazing Strategies to…
8. Boost Your…
9. A Guide to…
10. Why Aren’t You…?
11. If You Had Just One Opportunity to…
12. If You Want to Learn How to…
13. 7 Sure-Fire Tips For…
14. How to Attract More…
15. Uncover…
16. How a “Regular Guy” from (Place)…
17. Want to…?
18. READ THIS: If You Are Truly Serious About…
19. Do You Wish There Was An Easier Way to…
20. Tips on…
21. 8 Deadly (Insert Topic) Sins…
22. Learn How to Start…
23. How to Make Your…
24. Are You At Risk of…?
25. 3 Direct Reasons Why You’ll Be Kicking Yourself if You Don’t…
26. Double Your…
27. More Tips to Improve…
28. Exposed for the First Time Ever…
29. Learn the Secrets to Becoming…
30. How to…
31. Instant Strategies Anyone Can Use to…
32. How to Find…
33. 5 Big Reasons to…
34. 10 Steps to…
35. Tired of…
36. Techniques That Enable You to…
37. Watch This “Shocking” Play-By-Play Underground Video…
38. 5 Action Ideas to Get…
39. Discover the “Insider” Strategies That…
40. How to Make a Life-Changing…
41. (Insert Topic): 3 Things You Must Know…
42. The 7 Secrets of…
43. Skyrocket Your…
44. The 5 Ugly Lies About…
45. Finally Revealed!
46. Uncover…
47. Get an Instant 20-50% Increase in…
48. Discover How We…
49. Proof That…
50. The Truth About…
51. How This Surprising Little Secret…
52. 10 Simple Steps to Catapult Your…
53. Discover How YOU Can…
54. How I (Insert Accomplishment) in Record Time…
55. Learn How to EXPLODE…
56. Three Quick-Start Tips to…
57. Discover the *Secret Formula*…